Destination Supermarket (washingtonpost.com):
"Wegmans chose Sterling, and a new site in Fairfax that will open next month, because of the area's tremendous growth and large, accessible tracts of land for substantial stores with ample parking. Wegmans works, apparently, because it's a destination. Says Berndt: 'We choose places where something doesn't already exist.'"
"Destination supermarket". That's absolutely right. And a darn fine cheese selection.